In an era where many of our beloved restaurants throughout Miami are closing, local business owners Gino and Henry Santos of Premium Blend® are providing restaurant owners with a strategic advantage. By offering a unique line of wine-based liquors, Premium Blend® enables establishments with only beer and wine licenses to serve creative, high-quality cocktails, bypassing the need for expensive liquor licenses.
This advantage allows restaurants to enhance their menus and attract a broader customer base without the overhead of traditional spirits. Beyond just providing products, Premium Blend® goes the extra mile by offering tailored support, including mixology training, creative recipe ideas, and advising on marketing strategies. Premium Blend’s comprehensive approach ensures that their customers are not just keeping up with the competition but are setting new standards in the industry.
Building a Legacy in the Beverage Industry
For over 35 years, Premium Blend® has been a game-changer in the beverage industry, setting restaurants up for success by offering innovative solutions that empower establishments to serve high quality cocktails—all without the need for costly liquor licenses.
Henry and Gino are sons of Orestes Santos, the famous Cuban singer-songwriter who moved his family to Miami from Cuba in 1965. Following in the entrepreneurial footsteps of their parents, the Santos brothers established Premium Blend® in 1989. After growing up with a father who owned a restaurant nightclub, they understood firsthand the challenges of obtaining a liquor license. They founded Premium Blend® products with an aim to help small and medium-sized restaurants serve creative cocktails with only a beer and wine license. By providing wine-based liquor alternatives, Premium Blend® gave countless establishments the chance to thrive.
Over the years, Premium Blend® has continuously improved and expanded its product line, striving to transform industry standards for wine-based products. Initially facing the challenge of being pioneers in a new alcoholic beverage category, Henry and Gino brought their innovative new products to the market through trade shows, festivals, product tastings, and any activity that allowed them to get consumers to taste Premium Blend®. Through persistent education and outreach, and by committing to only making products of the highest quality, they have successfully demonstrated to the public that high-quality, flavorful drinks can be made with just a beer and wine license. The company now offers a diverse range of wine-based liquors and liqueurs that have beverage drinkers raving about their products throughout the country.
Supporting the Community
Gino and Henry are dedicated to fostering growth in their Miami community by forging strong partnerships with local establishments and offering them innovative opportunities to reshape the beverage industry.
Premium Blend® has proudly partnered with many local-owned restaurants and businesses, helping them flourish. Some of the notable establishments that use Premium Blend products in the Miami community include: Honest Roots By Michi’s, Doce Provisions, Toro Loco Churrascaria, Mofongos, Uptown n66, Fonda Sabaneta, La Esquina De La Fama, Q’onda Taqueria, Cubata, Tacos Los Desvelados, La Diosa Taqueria, El Cristo Restaurant, Slay Hermosa, Mi Tierra Bar & Kitchen, Tumbao Calle 8, and many more.
A Commitment to Quality
One of Premium Blend’s standout offerings is their El Guitarron Agave Wine collection. These Premium 100% blue agave wines replicate Blanco, Reposado, Añejo, and Cristalino Tequilas. One of the newest additions to the family is Zapotec, which is crafted with 100% Espadin agave and created as a Mezcal alternative. These unique agave products allow beer and wine licensed establishments to explore the rich flavors and tradition of Mexico, adding a distinctive edge to their cocktail menus.
Premium Blend’s dedication to quality and innovation has been the cornerstone of their success. From their humble beginnings to their current position as industry leaders, Henry and Gino Santos have consistently pushed the boundaries of what’s possible in the beverage world, all while staying true to their roots in Miami.
Premium Blend’s success story is a testament to the power of innovation, community support, and a commitment to quality. As Henry and Gino continue to lead the way in the beverage industry, they remain dedicated to setting local businesses up for success—one cocktail at a time.
PR Contact: Maria Forero, maria@ingage.biz
